A career as a fitness professional is all about giving advice, building relationships and giving support to clients. It is also about building a business and social media is a great way to help you accomplish this. Fitness professionals can be seen as business owners and brands on their own. And being a fitness professional means you need to have a variety of important business skills such as marketing know-how. Read more on some tips for marketing yourself as a fitness professional.
Tips for Social media marketing as a fitness professional
One of the most effective ways to market yourself and reach you relevant target audience is through social media, which can be extremely confusing as there are so many platforms and loads of different types of content.
The good news is that as a fitness professional there are certain platforms that you should be sticking to that will bring you the types of clients you want. But, before you do this, you need to make sure that you are clear about what you are offering so that you can define your marketing message correctly.
You are much more likely to secure a client’s training business if you create a social media strategy with their needs in mind. After all, it’s about connecting with current and possibly new clients on a personal level – If used in the correct way social media can be a great way to market yourself as a fitness professional as well as your fitness business.
Determine your fitness business objectives
Once you have determined the objectives you wish to achieve, it is time to figure out the marketing techniques. Planning a marketing strategy that utilises the right styles, can help you to achieve the best possible results.
Social media strategy
You can start by creating a personal website or blog. Be professional and create a brand for yourself, and design a business logo. When putting a social media plan together, consider the following:
Create a Facebook page for your fitness business. When creating the page, ensure that you have a complete description of your business. It needs to be appealing to potential followers. Ensure that you have a logo and images that will make the page stand out, one that represents your brand.
Now that you’ve created your Facebook page, it’s time to start posting content. Use your page to motivate and inspire clients by sharing the health and fitness success of your clients.
Start by following others with the same interests you have. Do some quick searches for popular hashtags in your industry, for example, #fitness professional #weightloss #healthconscious #fitness as this will enable you to connect with professionals in your field. The key to engage with them is to re-tweet their tweets or reply to certain tweets.
You can also use photos and videos with links back to your website, providing someone with helpful training information.
Search Engine Optimisation (SEO)
Optimise your website for SEO by using the proper keywords to ensure that it is easy to locate.
Pay Per Click (PPC)
Google Adwords is one of the most successful marketing platforms. It will enable you to market your fitness business advert so that it will appear above the normal search results on Google.
Testimonials & referrals
Offer current clients incentives for referring friends, which can be a great way to earn new business. Free gym sessions are popular ways to get people to persuade their friends to sign up with you.
Market to subscribers through sending out newsletters and exclusive offers to gain new customers.
The strategy that you put together should help you to reach the overall objectives and goals that you want to achieve in order to grow your business as a fitness professional.
If you are interested in starting your own Fitness Business then contact us to find out more about our Entrepreneurship Course .