Whether you are a gym instructor or provide boot camp classes in your area, the upcoming summer months are likely to be the busiest for your fitness business. As the sun comes out, so does our desire to get fit, so more people are looking to get active, achieve their fitness goals, and shed any extra kilos they may have picked up over winter. In short, now is the time for you to start marketing your fitness business. Here are 4 tips to help you engage in summer marketing and get busy attracting potential clients to your fitness business.
How to market your fitness business?
Start by setting some marketing goals
Before getting started, you need to set a few marketing goals that you would like to see your business achieve this summer. Then you need to draw up a plausible plan to get there. Consider what type of people you are looking to attract, how many of them you aim to reach and consider the best channels to help you achieve these goals. While doing so, take care to acknowledge your budget, bearing in mind that effective marketing won’t always be cheap. However, with a particularly wide variety of channels available to you, you shouldn’t find it difficult to reach your target audience. Once you have drawn up a comprehensive plan, you can start thinking about the possibilities associated with digital marketing and social media.
Digital marketing involves marketing products and services using digital technologies, predominantly on the Internet, but also on mobile phones, display advertising, and other digital mediums. Digital marketing seems to offer more possibilities than traditional channels and it can be significantly more affordable, depending on what you do. It is also far easier to target specific demographics for a campaign using digital mediums, which makes them better value for money. Another benefit of digital marketing – it gives you the opportunity to respond to and initiate customer interactions quickly and easily. This means that you can take advantage of potential opportunities. You can also deal with challenges in a much shorter period of time.
Your consumers are online which means that you need to be online. Spend some time on your website and look at investing in search engine optimisation (SEO). This will help to attract potential clients to your website.
Marketing your fitness business has never been easier than it is today. Social media platforms such as Facebook and Instagram have become excellent marketing tools for gyms, sports brands and fitness businesses the world over. It gives you a variety of exciting ways to market your business in a visual, non-boring way. Additionally it creates an opportunity for two-way communication with your target audience. This enables you to build a stronger relationship with your customers and keep them coming back.
Social media is also the cheapest and easiest way to gain valuable customer insights. You can find out who your customers are. What they like, how they feel about your business and what you could potentially offer them. Through daily active engagement and social listening, you can gather relevant information about your customers. The info gathered can assist to make smarter business decisions. For example, if you see that many of your target audience members need dietary advice to complement their training, you can incorporate this into your social media campaign. You may start attracting more customers as a result.
Social media can also increase traffic to your website, which is good news for your search engine optimization. The higher you rank on Google, the more people will find your website and choose you over a competitor.
Offer promotions and rewards
Summer is the perfect time to draw in potential customers and peak their interest. This can be achieved with special offers and promotions on your classes. You can also introduce a rewards system for those who take part. The competitive nature of your fitness business creates the perfect environment for you to design a reward system. A reward system will attract new customers while keeping current ones motivated. For example, with group classes, offer a discount to those who can bring a friend to their next class. If the reward is worthwhile, you may find your next class has a few new faces.
If you would like to learn more about marketing your fitness business, contact Trifocus Fitness Academy today. Trifocus Fitness Academy offers a comprehensive and accredited entrepreneurship course that will give you the skills to draw up a business plan, attract customers and determine the financial requirements of your new venture. For more information, visit our website or call us on 0861 444 765.