A social media influencer earns money by developing a strong follower base and selling their own products and service or otherwise promoting someone else’s. A big part of this 21st century career is the fitness influencer. They set the trends for diets, exercise and training. As a personal trainer, becoming a fitness influencer in on social media can be a great move into the future of your business and making it a resounding success!
Steps to becoming a fitness influencer
Making the decision to become a fitness influencer is the very first step. In order to make this choice, you need to understand what an online presence can do for your personal training business:
- Get more clients: In the digital age, in-person networking and word-of-mouth isn’t always enough. With an online presence, specifically on social media, you can reach out to a much broader client list, much faster.
- Marketing: As a professional, social media is all about marketing. Your accounts serve as a means of marketing your products and services. The great thing about social media is that there are cost-effective advertising solutions that you can use in order to get your message in front of more people besides those who are connected to you and your friends.
- A strong presence on social media platforms gives you more authority as a fitness professional. Social media platforms allow you to develop your personal brand and make people see that you are a force to be reckoned with in the industry. This means you can command a higher rate.
- Dream job: Employers love to take on people who already have an online following.
Now that you are convinced, you will need followers and you need those followers to act. However, don’t focus on simply having a thousand dormant followers or a few active ones. Try to get many followers who are actively engaging with you and your account, and focus on keeping them.
There is a lot of hard work that goes into being a social media influencer, much like any other role. Don’t let the few influencers that happened to get it right the first time, or that bought their way to the top, fool you.
You need a plan. Ask yourself these questions:
- Which sites will I focus on?
- What is my message?
- How do I keep track of it all?
- Where do I fit in?
A good place to start is by searching the Internet for the most popular fitness pages and to figure out what is missing.
If you don’t post often enough your followers will quickly lose interest. Also make sure you post meaningful, relevant, and engaging content.
Here are the four most popular content types on fitness influencer pages:
- Inspirational posts: such as before and after pictures and thoughtful quotes.
- Educational posts: like videos to improve form or links to informative and useful articles or daily tips.
- Networking posts: these help you connect to other fitness or nutrition professionals.
- Promotional posts: these promote your business and training sessions, including calls to action for signing up for classes you teach. Remember the 80:20 rule: make 20% promotional posts to 80% of thought leadership posts.
Post a variety of content types, including copy, links to other posts or pages, images, GIFs, and videos.
The best way to develop a strong following on social media is to provide great content regularly and engage with the people consuming it. Spend time responding to comments, answering direct messages, and asking questions that your followers can act on and respond to. Want to learn more about how social media can help market a fitness professional’s business? Trifocus Fitness Academy’s Social Media Marketing for Fitness Professionals Course will teach this to you! for more information about this and our other online fitness courses, visit our website.