Personal trainers can be seen as business owners and brands on their own. And being a personal trainer means you need to have a variety of important business skills like time management, administrative prowess and marketing know-how. One of the most effective ways to market yourself and reach your relevant target audience is through social media.
Social Media and Digital Marketing
These two channels have quickly become two of the most important and effective marketing media for brands, companies and organisations – both big and small.
Being present on various social media platforms can affect your business in a very positive way. However, a lot of strategy, planning and great execution needs to go into marketing yourself or your business properly on these channels.
Personal Trainers Should Use All Social Media Platforms to Reach their Target Audience
They should also do this to grow their customer base and clientele. In addition to a goal-specific marketing strategy and execution, online word of mouth marketing on social media is imperative. However, this can only be achieved through professionalism and a positive online persona.
How you conduct yourself on social media is extremely important. Just as social media can be a great marketing tool, it can also be a very harsh space if you do not conduct yourself in the right manner. Here are a few things to consider if you want to succeed with social media marketing.
1. Be nice
It is as simple as that. No one wants to deal with someone who is mean or negative. Always be friendly when interacting with others on social media. You never know whether that person will become a client.
2. Be professional
Millions of people have access to, and use, social media every single day. One unprofessional act or word could reach more people than you would like, affecting your business negatively in the long run.
3. Be active and post often
It is no use having access to these social media channels but not using these platforms to their full potential. Be active, every day. Market your business directly and indirectly. Interact with your current and future clients and stay on trend. People will get to know you soon enough and before you know it, your client base has doubled. Use the tools you have access to get the best results for your business and brand.
4. Be positive and educational
People will always come back to your business profile if you offer them something. Advice on nutrition and training, education around supplementation and challenges around weight loss… Think out of the box and expand your horizons. Share your personal experiences and motivate your followers and clientele.
Rules for Effectively Following up on Social Media
Let’s face it: our lives are HECTIC today. This means that we’d be forgiven if something slips and we forget it. However, in marketing your business on social media, you can’t afford to let this happen. For your organisation, the leads that you get are your bread and butter.
Unfortunately, some people who’ve expressed interest in what you have to offer won’t necessarily get back to you as quickly as you’d like. Therefore, it’s necessary to follow up with them – in an e-mail or via your social media channel’s direct message function – just to touch base with them and gently remind them about their interest in you. Here are some ideas about how you can effectively follow up with a prospect.
Rule 1: Be Overly Polite and Humble
That seems obvious enough. However, unfortunately, a lot of people take it personally if they don’t hear back from someone right away. Resist the urge to get upset or mad. Never take your feelings out in an e-mail, saying something like, “You haven’t responded yet,” or “You ignored my first email”. Just maintain an extremely polite tone throughout the entire email thread. Showing that you’re friendly and that you understand how busy your contact is, is a good way to keep him or her interested (and not mad).
Rule 2: Persistent Doesn’t Mean Every Day
Sending a follow-up e-mail every day doesn’t show you have gumption or passion. It shows you don’t respect a person’s time. The general rule of thumb is to give at least a week before following up. Any sooner and it might come off as pushy. Let too much time pass and you risk the other person not having any clue who you are.
Rule 3: Ask if You Should Stop Reaching Out
If you’ve followed up a few times and still haven’t heard back, it’s worth asking if you should stop following up. After all, you don’t want to waste your time.
Rule 4: Stand Out in a Good Way
If done well, a little creativity in your follow-up can go a long way.
Rule 5: Change it Up
If you’re not connecting with someone, try changing it up. In other words, don’t send the exact same e-mail at the same time of day on the same day of week. Getting people to respond can sometimes just come down to catching them at the right time. If you always follow up in the morning, maybe try later in the day.
Social media is extremely powerful and a very effective marketing tool, if used correctly. However, as a business, you need to pay extra attention to the way you conduct yourself online in order to be influential and build your business.