Estimates at the moment, across the whole business world (this includes the fitness industry) make the suggestion that attracting new clients costs five times more than retaining existing clientele. When times get tough, maintaining a steady relationship with your current clients increases exponentially in its importance.
The personal trainer industry has witnessed exceptional growth over the previous five years. Weight loss services in addition to customised workouts are the most sought-after services. Research shows that this upward demand for personal training services is primed to continue.
People are becoming increasingly concerned with their keeping up their health and wellness thanks to the increase in dread disease and individuals who are suffering from these diseases being younger and younger.
Increased competition for personal training clients
An increasing demand for personal trainers ultimately means growth in competition. This is always a positive factor when it comes to enhancing service. However, this injection of new fitness professionals into the market means that people who want to hire a personal trainer are spoilt for choice. They can choose who they want to go to and if they don’t like the service that they get there are many other trainers to choose from.
This doesn’t mean that you need to despair and throw away your dreams of becoming part and parcel of the fitness industry! All this means is that you’ve got to work that much harder to make potential clients realise that you are the person that they need to entrust their well-being to. In addition, you’ve got to make sure that when people think of hiring a personal trainer your name is the one that they think of first.
We encourage you to set new standards in personal training by making sure that your clients remain loyal as well as by offering them with progressively better, more personalised service as your business relationship progresses and develops.
Want to know how to do this? We’ve put together some examples from our past students.
Discover what your clients want the most
Through the process of observing as well as communicating with your existing clients or, alternatively those who are your ideal clients – you can get all the information that you need in order to find out what your clients actually want such as customer support, an easy way to access workouts in addition to nutrition advice.
Create value for your clients
Clients will remain with you if they still can see value in what you offer. Reinvesting time as well as resources into the services you provide to your current customer base will increase the likelihood that they will remain with you. So if the cost of obtaining new clients is five times the cost of maintaining current ones, a bare minimum of 20 percent of the time and budget for marketing should be focused on your current clients.
Be flexible with your clients
If money or time becomes a challenge for a client, you’ll be faced with the choice of keeping a part of the client’s business or none of it. To counter this, have alternative training services such as fewer sessions per week, exercise programme design, a hybrid of the two, online training or group classes. It is not ideal, or not as near profitable, but it will keep the customer within the fold. This means that they will be more likely to move back to higher-income services when and if his or her situation changes.
If it’s your life’s ambition to become a personal trainer yourself, we really recommend that you do a personal trainer course such as the one which we offer. For more information, please follow this link.