If you are running your own fitness business, then there is little doubt that you know a little something about online marketing. Companies from many different industries have discovered the power of social media marketing. They have made this part of their online advertising campaigns with varying success. If you are a sports, health, well-being or exercise instructor, then you are in a position to take advantage of social media for your marketing and communication efforts. This is all thanks to the social nature of the health industry.
So, if you have been on the lookout for ways to increase your fitness business’ online presence on social media, here are some of the best channels to go for.
Facebook: customer interactions and brand awareness
Facebook is a brilliant platform for fostering brand loyalty and customer engagement. This is a super platform because you can engage your customers in addition to building your fitness business’ online presence – all at the same time. The social nature of Facebook allows for you to use customer reviews, pictures of events and links to your website to drive traffic towards it.
Facebook advertising can also be done. There are various options available out there for every budget. To get started with Facebook advertising, you first need to:
- Decide what your objective is,
- Choose your audience,
- Set up your budget, and
- Select the format of your advertisement.
Facebook also allows you to keep in contact with your target audience by providing them with blogs, news and promotions. This means that you need to make Facebook a cornerstone for your social advertising efforts.
YouTube: instructions, promotions and subscriptions
There are a number of ways that you can use YouTube’s advertising network:
- You can have short video ads displayed between streams.
- Alternatively, you can set up your own channel for instructive videos, news or promotions.
YouTube provides an excellent outlet for publishing content that will engage and interest your customer base. Alternatively, it will simply create brand awareness.
YouTubers view some 4950 000 000 videos daily . This makes it a channel with an extremely wide reach for your fitness business. It also allows you to specify your target audience. This ensures that your message is not wasted on the wrong demographic.
Instagram: rich media and promotions
Instagram is a fantastic platform for building relationships with customers as well as fostering trust and a corporate personality. By using images on Instagram to drive traffic to your website, you can gain a competitive advantage in the fitness industry, for your fitness business, while specifying your target audience.
One of the best things about Instagram is that it offers a solution for free advertising (if there ever was such a thing!) by using images and rich media to promote events, services, instructive images and competitions.
Mix and match
For the best results, a use combination of social media platforms at once. This will ensure that you have the widest reach of in terms of your target audience, you’ll build a strong online presence and provide multiple channels for customer engagement.
Contact Trifocus Fitness Academy today to learn how to run a fitness business
If you would like to learn more about how you can market and manage your fitness business like a seasoned professional, contact Trifocus Fitness Academy today or visit our website for details.