Personal trainers can be seen as business owners and brands on their own. And being a personal trainer means you need to have a variety of important business skills like time management, admin. skills and marketing skills. One of the most effective ways to market yourself and reach your relevant target audience is through social media.
Social Media and Digital Marketing
These have quickly become two of the most important and effective marketing channels for brands, companies and organisations – big and small.
Being present on various social media platforms can affect your business in a very positive way, however a lot of strategy, planning and great execution needs to go into marketing yourself or your business properly on these channels.
Personal Trainers Should Use All Social Media Platforms to Reach their Target Audience
They should also do this to grow their customer base and clientele. In addition to a goal-specific marketing strategy and execution, online word of mouth marketing on social media is imperative yet this can only be achieved through professionalism and a positive online persona. How you conduct yourself on social media is extremely important. Just as social media can be a great marketing tool, it can also be a very harsh space if you do not conduct yourself in the right manner. Here are a few things to consider if you want to succeed with social media marketing.
1. Be nice
It is as simple as that. No one wants to deal with someone who is mean or negative. Always be friendly when interacting with others on social media – you never know whether that person will become a client.
2. Be professional
Millions of people have access to, and use, social media every single day. One unprofessional act or word could reach more people than you would like, affecting your business negatively in the long run.
3. Be active and post often
It is no use having access to these social media channels but not using these platforms to their full potential. Be active, every day. Market your business directly and indirectly. Interact with your current and future clients and stay on trend. People will get to know you soon enough and before you know it, your client base has doubled. Use the tools you have access to get the best results for your business and brand.
4. Be positive and educational
People will always come back to your business profile if you offer them something – advice on nutrition and training, education around supplementation and challenges around weight loss. Share your personal experiences and motivate your followers and clientele.
Social media is extremely powerful and a very effective marketing tool, if used correctly. However, as a business, you need to pay extra attention to the way you conduct yourself online in order to be influential and build your business.