Social media can be extremely confusing as there are so many platforms and loads of different types of content that you could post. The good news is that as a personal trainer, there are certain platforms that you should be sticking to that will bring you the types of clients you want. But – before you do this – you need to make sure that you’re very clear about what you’re offering so that you can define your marketing message correctly.
Explain your service offering
As a personal trainer, you need to be very clear about what you could potentially be offering your clients so that you can structure your marketing message in accordance with what you’re offering.
“For example,” says Lisa Schneider: Managing Director at Trifocus Fitness Academy, “you could decide to do – in addition to your personal training qualification – a nutrition certificate so that you can advise your clients on the best diet they must follow so they can achieve their goals. Alternatively, you could look into getting trained in alternative training routines – such as kettlebells – which will add an extra dimension to your clients’ training.”
Choose your platform well
When choosing the social media platform that you want to have a presence on, think about the decision-making process that your clients will go through when choosing a personal trainer. What will they want to see? What will they want you to show them? What will make them choose you?
An idea is to make a short video clip of you demonstrating an exercise, and talking through it, which you can post on social media. This will give people a glimpse into your training methods. Platforms such as Facebook and Instagram are great for displaying pictures and videos, and it’s been shown that people on these platforms are more likely to make purchasing decisions about personal training services than any other social media platform.
Set up a posting schedule for your social media platforms and stick to it. Being present regularly on social media will help people to recognise you and will prompt them to phone you for a quotation.
Social media marketing is a very affordable platform for marketing your business – the only spend you need to make is your time. But make sure that you get your social media presence right because if you don’t, there could be very negative consequences!