Obesity is a problem in today’s society because fast food is incredibly cheap and you can find it almost anywhere. More and more people are also realising the importance of a regular fitness or exercise routine. However, most people don’t even know where to start when it comes to planning a fitness regime and they have no idea how to achieve their goals. This is where your fitness business will come in: you will help these people plan and stick to their exercise regimes while making a profit at the same time.
If you know quite a bit about exercise programs and ways to help people achieve their goals, maybe you are already a personal trainer at a gym, you can become an entrepreneur and start your own fitness business.
Below are the steps which you can follow to get you started.
Determine what type of fitness business you want to start
You need to decide if you want to become a personal trainer, a Yoga instructor, a gym instructor or a Pilates instructor – there are many other options available. Besides getting a world-class fitness education, you’ll also need to become a master motivator so that you can help your clients achieve their fitness goals.
Get all the necessary licenses to open a fitness business
You will also have to register your company with the Companies and Intellectual Property Commission (CIPC).
Lease or buy a space for your fitness business
Firstly, you need to ensure that the space is large enough to house everything you may need as well as a class of people, unless you will be doing one-on-one training. You could even run the business from your home if it is big enough. Other options include training clients at their homes or training people at a gym. Be warned that you’ll have to pay rent to the gym if you decide to go with the second option.
Purchase fitness equipment
You can choose between new equipment or used equipment, that’s in good condition of course. Used equipment will save you money though.
Promote your fitness business
Nothing can make a business fail faster than poor marketing. You need to promote your business in as many ways you can. Marketing can be very expensive so you need to bear the costs in mind. Social Media is a great way to promote your business for free.