If you rely on your personal training business as your main source of income, you need to be strategic and proactive about how you get and retain your clients. The fitness industry is growing at an incredible pace and a personal trainer is in high demand all over the world. So there is a lot of opportunities and clients to help you create the career of your dreams by, for example, helping people become healthier and losing weight. But, the competition is stiff – more clients means more competition.
What sets you apart? How do you ensure that you have enough clientele every month to make it a successful month for your business? Here are a few tips to help you proactively get and retain clients as a personal trainer.
With social media being so popular and widespread these days, there really is no excuse to why you are not effectively marketing yourself as a personal trainer and reaching potential clients on social media.
By spending a bit of money, you can get a professional website created for your business where you host all of the information a potential client would want to see from you:R
- contact details,
- a list of the services you offer, and some
- valuable information about health and fitness to keep the traffic to your website coming in.
Then, you need to create social media profiles and pages for your business where you can advertise and interact with potential clients, and send them to your website.
The power of social media is incredible: you can reach the right people instantly. Work out a social media strategy and determine what kind of content you need to post to reach your audience. Think out of the box and be different – remember, the market is saturated and people’s timelines are filled with information so you need to stand out and make them pay attention to you!
Word of mouth marketing
There is nothing as powerful as word of mouth marketing and referrals. If your current clients, friends or potential clients have a positive experience with your or your business, they are bound to tell everyone about you. Make people talk with incredible service and work ethic par to none.
Attend events and network
Make yourself seen and known in the industry by attending expos, bodybuilding and/or fitness shows, and events. Think about where your ideal client – the one who’s dying to engage the services of a personal trainer – will be spending their time and be there. Network with your fellow personal trainers so people can get to know your name as a trusted supplier in the industry.
Offer free advice and assistance
Nothing beats being nice. If someone asks your advice on their nutrition or training, be nice and help them in the right direction. If you see someone struggling with an exercise or with their form in the gym, approach them and help them out without being intimidating. People will remember the kind gesture and you will be the first one they call if they ever need a personal trainer.
Share client testimonials and results
Show potential clients what you can do for them by sharing your current clients’ results and testimonials on your website and social media. People need to see that you have the expertise and experience to help them get the results that they want.
Create a presence where you work
Make sure that everyone knows you for being helpful, kind, energetic and enthusiastic. Your energy speaks for you before you even say a word, and energy is contagious. People will remember you if you create a strong, positive presence.
Run specials and promotions
Offer potential clients a free session or a free assessment to see whether they’ll like working with you as a personal trainer. Create a referral program where clients can earn a discount on their sessions if they successfully refer others to you. Create a fitness challenge that people can join and, under your guidance, lose weight and see great results. This will also create excellent content and marketing for your business. Advertise these specials and promotions on social media and on your website.
To run a successful personal training business, you need to tick all the boxes. The above are just a few tips and suggestions to get you going but focus on what will set you apart from the competition and make you stand out. Trifocus Fitness Academy’s Personal Training Diploma will set you head and shoulders above the rest as it’s the most highly sought-after personal training qualification on the market! Click here to find out more.